Why Must Be Nuts Peanut Butter Is Spreading Joy Across Utah (and Beyond)
Peanut Butter Like You’ve Never Had It Before
Let’s be real: peanut butter has always been a staple. But what if it could be... more? More exciting. More flavorful. More unforgettable.
At Must Be Nuts, we’re turning classic peanut butter on its head with handcrafted, small-batch gourmet peanut butters that are anything but ordinary. Whether you’re a spread-it-on-toast type or a straight-from-the-jar snacker, we’ve got a flavor (or three) you’ll go nuts for.
What Sets Us Apart?
🌀 Smunchy Texture
We’ve coined our own term: Smunchy. It’s not smooth. It’s not crunchy. It’s that perfect in-between texture that’s thick, satisfying, and scoopable.
🫶 Hand-Stirred with Love
Every batch is made by hand — no shortcuts. We stir in all the mix-ins ourselves, so each bite is packed with flavor from top to bottom.
✨ Topped with Extras
Unlike other brands that sprinkle a few toppings on top, we go big. Expect chocolate chunks, cereal swirls, espresso crunch, cookie crumbles, and more.
🥜 Gourmet Flavors You Won’t Find Anywhere Else
From our fan-favorite Churrolicious to espresso-infused blends like Zero Dark Nutty, each jar is a bold flavor experience.
Locally Made. Family Owned. Totally Craveable.
Based in Bluffdale, Utah, we’re proud to be a Utah’s Own member — which means we’re all about quality, community, and flavor. Whether you find us at local markets, order online, or grab a jar from one of our retail partners, you’re getting peanut butter made with purpose.
Best-Selling Flavors:
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Puppy Chow – Tastes like your favorite childhood treat
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Cookies and Dream Nirvana – White chocolate + Oreo + dream
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Bravo Brew Butter – Infused with real espresso
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Peanut Butter Overload – For the ultimate PB purist
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Smunchy Butter – Our 100% all-natural base, no extras
How to Enjoy Must Be Nuts Peanut Butter
📍 Spread it on waffles, toast, or pancakes
🍎 Dip apples, pretzels, or graham crackers
🍨 Swirl it into yogurt or ice cream
🍪 Bake into cookies or bars
🥄 Or... eat it straight from the jar (we won’t judge)
Ready to Get a Little Nutty?
Explore our full lineup of handcrafted peanut butters here, or follow us on Instagram and TikTok @must.benuts to see what we’re stirring up next.